ABOUT CHOCO

CHOCO巧豆传媒创立于2016年初，总部设于上海，致力于品牌营销领域中的品牌咨询、艺人管理、内容营销、创意及整合运营，是一家全域品牌内容增长创意型公司。

CHOCO巧豆传媒作为品牌价值的长线运营专家，通过多种类降本增效的差异化创意策略，把品牌故事（内容）全渠道触达用户并直击消费者心智。团队通过"人本智能"的深度洞察，建立以品牌突破为导向的创新体系——依托专业数据能力构建数智化工作流，将娱乐资源转化为品牌资产，通过"符号化人格"的IP塑造和"造需求"的内容生态构建，为品牌搭建从价值定位到持续增长的全周期解决方案。

CHOCO巧豆传媒，立足中国放眼世界，秉包容之心，策内容之力，打造创新的、颠覆传统的品牌角色，助力提升品牌价值。

CHOCO Entertainment Group, founded in early 2016 and headquartered in Shanghai, is a full-spectrum branded content innovation agency specializing in brand consultancy, talent management, content marketing, and creative-integrated campaign operations.

As authorities in long-term brand equity management, we engineer cost-efficient, differentiated creative strategies to deliver brand narratives that achieve omni-channel penetration and consumer mindshare dominance. Our team employs human-centric intelligence for deep market insights, constructing an innovation framework anchored in data-powered workflows and  strategic integration of entertainment IP into brand equity. Through symbolic persona IP cultivation and demand-generating content ecosystems, we architect end-to-end solutions that bridge value propositioning to sustained market growth for global brands.

By embracing inclusivity and the power of storytelling, they develop unconventional brand strategies that boost brand value.